Vlady Repostería fina
UX | UI | Product design
Nov 29, 2023
Vlady bakery
Description
The client needed to renew its website to be able to have a digital sales medium, and also needed to create a system to generate sales reports and the internal documents necessary for the production process.
Team
Strategy & UX: Armando Ojeda
Lead UI: Aaron Márquez
Front end dev: Luis Rios
Back end dev: Juan Carlos Montoya
The process
1.Definition of processes
At this stage we began to organize the internal process of receiving orders, we talked with the client to understand how their business worked, see how the new eCommerce fit into it, a list of requirements was also defined to be able to have digital billing and deliver proof of payment to web users.
2.Creation of wireframes
We created a carousel-shaped navigation to show the desserts, we thought it was fun to be able to see the desserts as if they were in a showcase, for this we simplified the categorization of the desserts and decided to place many images that generate the user's attention.
We created a prototype in Figma with many animations to replicate the possible interaction in HTML.
3.User testing
We showed the prototype to users to validate if our idea of the carousel-shaped catalog was understandable enough and after the interviews we obtained many comments that helped us not only to polish the website navigation but also to simplify the payment process. .
4.Visual design
We created a digital graphic identity for the website, we created a web color palette based on the client's logo, a photo shoot for the new product catalog was also supervised, the design of this website was in charge of Aaron Márquez, director of art from Legacy Studio.
